-
1 selling appeal
марк. = sales appeal -
2 selling appeal
Реклама: рекламно-коммерческий мотив -
3 rational appeal
1) марк. рациональный мотив (маркетинговый подход, при котором предложение товаров и услуг рассчитано на рациональный выбор покупателя, основывающийся, напр., на знании о качестве товара или сравнительного анализа его цены)See:2) марк. рациональная притягательность* (свойство товара, способного привлечь рационального потребителя)Syn:See:comparison shopping, knowledge of commodities, immediate appeal, snob appeal, recreational appeal, mass appeal, masculine appeal, selling appeal, health appeal, game appeal, moral appeal, advertising appeal, price appeal, consumer appeal, marketing appeal, service appeal, sales appeal, emotional appeal, fear appeal, female appeal, sex appeal -
4 sales appeal
1) марк. покупательная привлекательность (совокупность свойств, заставляющих покупать данный товар: качество, упаковка, известность марки, расположение в магазине и т. п.)See:2) марк. рекламная притягательность* (как свойство товара, возникшее в результате рекламно-коммерческой деятельности)Syn:See: -
5 snob appeal
1) марк. обращение к снобизму (маркетинговый подход, при котором предложение товаров и услуг базируется на поощрении стремления потребителя возвыситься над другими)2) марк. снобистская притягательность* (свойство товара, рассчитанное на стремления покупателя возвыситься над другими)Syn:snob effect 2)See:immediate appeal, rational appeal, recreational appeal, mass appeal, masculine appeal, health appeal, game appeal, moral appeal, advertising appeal, price appeal, consumer appeal, marketing appeal, service appeal, sales appeal, emotional appeal, fear appeal, female appeal, sex appeal, selling appeal, logical appeal -
6 negative appeal
рекл. отрицательный мотив*, негативное привлечение* (запугивание читателя или зрителя неблагоприятными последствиями неиспользования объекта рекламы)Ant:* * * -
7 direct
1. прил.1) общ. прямойSyn:2) общ. прямой, открытый, откровенный, правдивый; ясный, недвусмысленный, очевидный, явныйdirect person [question, reply\] — прямой человек [вопрос, ответ\]
Syn:See:direct appeal, direct contempt, direct democracy, direct discrimination б), direct estoppel, direct liability 1) б)3) общ. прямой, непосредственныйdirect ancestor [heir\] — прямой предок [наследник\]
to have a direct interest in smth. — быть непосредственно заинтересованным в чем-л.
He had direct charge of the laboratory. — Лаборатория находилась в его непосредственном подчинении.
Syn:See:direct access, direct action, direct advertiser, direct advertising, direct approach, direct barter, direct bill, direct business, direct buying, direct cause, direct charging, direct communication, direct competitor, direct consequence, direct constraint, direct consumer sales, direct consumption, direct contact, direct control, direct conversion, direct cost, direct costing, direct customer, direct damage, direct damages, direct data entry, direct debit, direct delivery, direct demand, direct deposit, direct descendant, direct discrimination а), direct effect, direct election, direct environment, direct equity investment, direct execution, direct expense, direct export, direct exporting, direct exposure, direct feedback, direct finance, direct financing, direct foreign investment, direct government payments, direct grant, direct heir, direct hour, direct house, direct impact, direct implementation, direct import, direct importing, direct inference, direct influence, direct infringement, direct injury, direct insurance, direct insurer, direct interference, direct investment, direct knowledge, direct labour, direct lease, direct leasing, direct lending, direct letter of credit, direct liability 2) а), direct light, direct loan, direct loss, direct mail, direct mailer, direct mailing, direct maintenance cost, direct man-hours, direct manufacturing expenses, direct marketer, direct marketing, direct material cost, direct materials, direct measure, direct measurement, direct media, direct method, direct motive, direct observation, direct outlays, direct overhead, direct paper, direct participant, direct payment, direct payout, direct payroll costs, direct placement, direct placing, direct plagiarism, direct posting, direct premium earned, direct premium written, direct premiums, direct premiums earned, direct premiums written, direct producer, direct production, direct profitability, direct project cost, direct promotion, direct purchase, direct purchasing, direct questioning, direct quotation, direct reinsurer, direct response, direct restrictions, direct result, direct revelation mechanism, direct rule, direct sale, direct sales, direct sales force, direct selling, direct settlement, direct store delivery, direct suit, direct supervision, direct supervisor, direct tax, direct taxation, direct test of financial balance, direct testing, direct tracing, direct transfer, direct transformation, direct transition, direct utility function, direct vendor delivery, direct viewing, direct violation, direct vote, direct wages, direct worker, direct write-off, direct writer, Direct Health and Medical Insurance Carriers, Direct Life Insurance Carriers, Direct Selling Establishments4) общ. полный, абсолютныйIs not this the direct contrary of what was admitted before? — Не является ли это заявление прямо противоположным сказанному ранее?
Syn:5) лингв. прямойSee:6) мат. прямойа) (отвесный, горизонтальный, перпендикулярный данной плоскости)See:7) астрон. движущийся с запада на восток ( о небесных телах)8) тех. последовательный, постоянный ( главным образом в словосочетаниях)2. нареч.общ. прямо, сразу, непосредственноI shall communicate with you direct. — Я сразу же свяжусь с вами.
His orders have come down to him direct from on high. — Он получил приказ непосредственно сверху.
Syn:3. гл.1) общ. обращаться, адресовать, писать (куда-л.)to direct words [remarks\] to smb. — обратиться к кому-л. со словами [замечаниями\]
Direct to me at Mr. Hipkis's. — Пишите мне на адрес мистера Хипкиса.
Syn:2) упр. руководить, управлять, контролироватьto direct a business [a campaign\] — руководить предприятием [компанией\]
Wisdom is profitable to direct. — Мудрость помогает управлять.
Syn:3) упр. приказывать, указывать; предписывать, давать указания [распоряжения\]as directed — в соответствии с указаниями [с предписанием\]
to direct John to drive to New York — распорядиться, чтобы Джон ехал в Нью-Йорк
The council directed the Chief Fire Officer to prepare a survey of fire precautions in schools. — Совет поручил начальнику пожарной охраны подготовить доклад об уровне пожарной безопасности в школах.
He is directed by his conscience. — Он следует велениям своей совести.
Syn:4) юр. решатьThe judge directed the verdict for the defendant. — Судья решил дело в пользу ответчика.
5) общ. наставлять; давать советы, учить; инструктироватьto direct smb. in matters of diplomacy — быть чьим-л. наставником в вопросах дипломатии
6) иск. дирижироватьSyn:7) иск. ставить (пьесу, спектакль, сцену, мизансцену, фильм)8) общ. направлять (людей, усилия, действия, внимание); побуждать, подсказыватьto direct one's eyes — обратить свой взор (куда-л.)
to direct one's steps — направляться (куда-л.)
to direct one's efforts [energies\] to smth. — отдавать силы [энергию\] чему-л.
They were directed to work at the archives. — Они были направлены на работу в архив.
In love it is heart that directs you. — В любви тебе все подсказывает сердце.
They directed the attacks against the enemy's seaports. — Они направили свои удары на вражеские порты.
Syn:9) общ. указывать дорогуCan you direct me to the nearest railway station? — Не подскажете дорогу к ближайшей железнодорожной станции?
Syn:10) общ., воен. целить(ся), нацеливать(ся), направлятьSyn: -
8 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
9 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
* * *
маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
10 book
1) книга, литературное произведение2) том; издание3) (книжный) блок- art book- big book- law book- new book- rag book- red book- sex bookАнгло-русский словарь по полиграфии и издательскому делу > book
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11 order
1. n1) порядок, последовательность2) исправность, хорошее состояние4) приказ, распоряжение; предписание5) ордер; разрешение6) заказ; требование (заявка)
- additional order
- adjudication order
- administration order
- administrative order
- advance order
- advertising order
- all-or-none order
- alternative order
- back order
- backlog order
- banker's order
- banker's standing order
- bank money order
- bank payment order
- big order
- blanket order
- board order
- buy order
- buying order
- cable order
- cash order
- cease-and-desist order
- chartering order
- circular order
- collection order
- collective order
- combination order
- company order
- company work orders
- completed collection order
- conditional order
- confiscation order
- construction order
- contingent order
- covering order
- credit order
- cyclic order
- day order
- delivery order
- departmental order
- depositor's order
- disclosure order
- discretionary order
- dispatch order
- economic order
- either-or order
- established order
- export order
- express order
- express money order
- factory order
- fill-or-kill order
- firm order
- follow-up orders
- foreign order
- forwarding order
- formal order
- fresh order
- garnishee order
- general order
- global economic order
- good this month order
- good till cancelled order
- good working order
- government order
- heavy order
- import order
- incoming orders
- individual order
- initial order
- insolvency order
- interim order
- international money order
- job order
- large order
- limit order
- limit price order
- loading order
- mail order
- market order
- market-if-touched order
- market-on-close order
- matched orders
- minimum order
- money order
- month order
- mortgage registry order
- negotiable order of withdrawals
- new orders
- New International Economic Order
- no-limit order
- nonrepeat order
- nontransferable order
- normal order
- numerical order
- odd-lot order
- off-floor order
- official order
- offshore orders
- omnibus order
- on-floor order
- open order
- original order
- outstanding order
- payment order
- perpetual order
- pilot order
- placed order
- positive orders
- postal order
- postal money order
- preliminary order
- pressing order
- priority order
- production order
- proforma order
- publicity order
- purchase order
- purchasing order
- rated order
- repair order
- receiving order
- regular order
- remittance order
- repair order
- replenishment order
- repeat order
- resting order
- reverse order
- revocable order
- round-lot order
- rush order
- sample order
- sampling order
- scale order
- schedule order
- second order
- selling order
- sell-stop order
- sequence order
- service order
- shipping order
- shop order
- single order
- single-component order
- special order
- split order
- spread order
- standard order
- standing order
- state order
- stock order
- stock exchange order
- stop order
- stop limit order
- stop loss order
- stop payment order
- strict order
- substantial order
- supplementary order
- supporting order
- suspended market order
- swap order
- tall order
- tentative order
- time order
- transfer order
- transhipment delivery order
- transportation order
- trial order
- unfilled order
- unfulfilled order
- unlimited order
- urgent order
- valuable order
- vesting order
- warehouse order
- warehouse-keeper's order
- week order
- withdrawal order
- work order
- working order
- written order
- order for account
- order for collection
- order for designing
- order for development
- order for equipment
- order for goods
- order for payment
- order for remittance
- order for sample
- order for samples
- order for settlement
- order for transfer
- order for work
- order from abroad
- order of appeal
- order of attachment
- order of consideration
- order of the court
- order of day
- order of distribution
- order of events
- order of examination
- order of payments
- order of priority
- order of proceedings
- order of registration
- order of succession
- order of transfer
- order of utilization of funds
- order of work
- order on a competition basis
- orders on hand
- order on sample
- order to buy
- order to deliver
- order to pay
- order to purchase
- order to sell
- according to order
- against order
- by order
- in order
- in order of priority
- in chronological order
- in consecutive order
- in good order and condition
- in running order
- in short order
- in the inverse order
- in working order
- in order of priority
- of the order of
- on order
- out of order
- order
- order of the buyer
- order of the seller
- own order
- under order
- until further orders
- with order
- made to order
- accept an order
- acknowledge an order
- alter an order
- attend to an order
- award an order
- be in order
- book an order
- call off an order
- cancel an order
- carry out an order
- collect orders
- complete an order
- confirm an order
- countermand an order
- discharge an order
- dispatch an order
- draw up an order
- establish order
- execute an order
- file an order
- fill an order
- fulfil an order
- get an order
- give an order
- handle large orders
- have an order
- have smth on order
- honour with an order
- issue an order
- keep order
- lag behind incoming orders
- lose an order
- maintain order
- maintain in good order
- make out an order
- make to order
- meet orders
- observe the established order
- obtain an order
- pass on an order
- pay by banker's order
- pay for an order
- pay to the order of
- place an order
- place orders electronically
- pool orders
- procure an order
- put in order
- receive an order
- reconsider an order
- relay an order
- renew an order
- repeat an order
- revise an order
- revoke an order
- rush an order
- secure an order
- send an order
- solicit orders
- stick to the order
- subcontract an order
- suspend an order
- take an order
- transmit an order
- withdraw an order2. v1) приказывать; распоряжаться2) заказывать -
12 right
n1) право2) pl порядок3) право владельца акций на участие в новых выпусках акций этой компании на льготных условиях
- absolute rights
- agent's rights
- application right
- appropriative right
- basic rights
- bonus right
- buyer's right
- carrier's right
- civil right
- claimant's right
- commercial right
- constitutional rights
- conversion rights
- distribution right
- dividend right
- drawing rights
- equal rights
- exclusive right
- exclusive right of sale
- exclusive right to use
- exclusivity right
- franchising right
- full right of use
- fundamental rights
- grand rights
- human rights
- inalienable right
- incorporeal right
- industrial right
- industrial property right
- infringed right
- inherent right
- innovative rights
- in-rem right
- intellectual property rights
- inventor's right
- licensed right
- lawful right
- legal right
- legitimate right
- manufacturing right
- material right
- mercantile right
- mineral rights
- Miranda rights
- monopoly right
- natural rights
- nonexclusive right to sell
- nonproperty right
- option right
- ownership right
- participating right
- patent right
- patentee's right
- patent sales right
- precarious right
- pre-emption right
- pre-emptive right
- preferential right
- prescriptive right
- prior right
- priority right
- procedural right
- property right
- property right to buildings
- property right to land
- property right to an enterprise
- proprietary right
- protective right
- purchase right
- qualified voting right
- reciprocal right
- sales right
- security right
- seller's right
- selling right
- semi-exclusive right
- simple right
- sole right to sell
- sole voting right
- Special Drawing Rights
- statutory rights
- stock right
- stock redemption right
- subrogation rights
- subscription right
- taxing rights
- tenant right
- third-party rights
- trading right
- underlying right
- unqualified rights
- vested right
- veto right
- voting right
- right in rem
- right in property
- right of action
- rights of an agent
- right of appeal
- right of authorship
- right of cancellation
- right of a carrier
- right of a charterer
- right of claim
- right of continued use
- right of concurrent use
- right of confiscation
- right of defence
- right of demand
- right of disposal
- right of domicile
- right of early delivery
- right of eminent domain
- right of entry
- right of establishment
- right of first refusal
- right of inspection
- right of issuing notes
- right of joint use
- right of movement
- right of offset
- right of option
- right of owner
- right of ownership
- right of passage
- right of possession
- right of pre-emption
- rights of the principal
- right of priority
- right of priority of creditors
- right of prior use
- right of property
- right of protection
- right of protest
- right of publication
- right of readdressing
- right of recourse
- right of redemption
- right of reexport
- right of regress
- right of reproduction
- right of repurchase
- right of resale
- right of rescission
- right of retention
- right of return
- right of routing
- right of sales
- right of signature
- right of stoppage in transit
- right of sublease
- right of substitution
- right of suit
- right of survivorship
- right of veto
- right of way
- right to assign
- right to benefits
- right to be presumed innocent until proved guilty
- right to be reimbursed
- right to cargo
- right to a claim
- right to claim damages
- right to compensation
- right to contribution in general average
- right to dispose
- right to distribute
- right to indemnity
- right to an industrial design
- right to issue
- right to manufacture
- right to a part of the assets upon liquidation
- right to pass through
- right to a patent
- right to a pension
- right to a proportion of the net profits
- right to recall
- right to recover damages
- right to remuneration
- right to sell
- right to subscribe to new shares
- right to substitution
- right to tax income
- right to terminate a contract
- right to use
- right to vote
- all rights reserved
- rights and liabilities
- cum rights
- ex rights
- with rights
- without the right of recourse
- without any prejudice to the right
- abandon a right
- abridge rights
- acquire a right
- affect the rights
- ascertain rights
- assert one's rights
- assign a right
- assume a right
- buy TV rights for sports events
- cede a right
- contest a right
- convey a right
- curtail rights
- define rights
- deny a right
- deprive of a right
- determine rights
- disclaim a right
- encroach on rights
- enjoy a right
- establish a right
- exercise a right
- forfeit a right
- forgo a right
- give the right to
- grant the right to
- have a right
- impair a right
- infringe on a right
- introduce a pre-emptive right
- invoke a right
- lose a right
- prejudice a right
- protect rights
- recognize rights
- relinquish one's right
- renounce a right
- reserve a right
- resign a right
- respect rights
- restore smb to his rights
- restrict rights
- retain a right
- secure a right
- surrender a right
- transfer a right
- uphold a right
- use a right
- vest with rights
- vindicate one's rights
- violate a right
- waive a right -
13 term
n1) период, срок2) pl условия
- acceptable terms
- attractive terms
- barter terms
- basic terms
- basis terms
- business terms
- buying terms
- cash terms
- charter terms
- charter-party terms
- collection terms
- commercial terms
- concessionary terms
- consignment terms
- contract terms
- credit terms
- credit payment terms
- current terms
- delivery terms
- discharging terms
- discount terms
- easy terms
- easy terms of licensing
- easy terms of payment
- easy tax terms
- equal terms
- exact terms
- exacting terms
- expired term
- exploration term
- extended term
- extended payment term
- extension terms
- fair terms
- favourable terms
- financial terms
- financing terms
- general terms
- general delivery terms
- granted term
- guarantee terms
- implied terms
- inequitable terms
- initial terms
- insurance terms
- landed terms
- legal terms
- licence term
- licensing terms
- loan terms
- local terms
- long term
- normal terms
- overriding term
- payment terms
- preferential terms
- priority term
- prolonged term
- purchase terms
- quay terms
- regular terms
- rye terms
- sale terms
- selling terms
- settlement terms
- short term
- soft terms
- special terms
- standard terms
- substantive terms
- technical terms
- trade terms
- trading terms
- unacceptable terms
- unequal terms
- uniform terms
- usual terms
- terms for the supply
- terms of acceptance
- term of an agreement
- term of an appeal
- term of an application
- terms of auction
- terms of an average bond
- term of a bill
- terms of cancellation
- terms of carriage
- terms of a charter
- terms of collection
- terms and conditions of a contract
- terms of consignation
- terms of consignment
- terms of a contract
- terms of conveyance
- term of credit
- terms of debenture
- terms of a debt
- term of delivery
- terms of delivery
- terms of exchange
- term of execution of a contract
- terms of financing
- terms of freight
- term of grace
- terms of a guarantee
- terms of interest
- terms of a lease
- term of a licence
- term of licence validity
- term of limitation
- term of a loan
- term of lodging a protest
- term of a note
- terms of an offer
- term of office
- term of a patent
- term of patent protection
- terms of payment
- term of a policy
- term of powers
- term of a promissory note
- terms of a proposal
- terms of reference
- terms of reinsurance
- term of a repurchase agreement
- terms of sale
- terms of security
- term of service
- terms of settlement
- terms of shipment
- terms of trade
- terms of transport
- terms of transportation
- terms of a treaty
- term of validity
- term of a warrant
- terms of a warranty
- for a term of
- for a stated term
- in terms of
- in terms of dollars
- in terms of gold
- in percentage terms
- in physical terms
- in real terms
- in value terms
- on advantageous terms
- on contract terms
- on credit terms
- on easy terms
- on equal terms
- on favourable terms
- on mutually advantageous terms
- on mutually agreed terms
- on turn-key terms
- on usual terms
- under the terms and conditions of a contract
- accept terms
- agree on terms
- alter terms
- buy on easy terms
- come to terms
- come within the terms of a contract
- comply with the terms
- define terms
- exceed a term
- extend a term
- fix a term
- grant a term
- hold to terms
- honour payment terms
- keep the term
- maintain the term
- meet terms
- negotiate terms
- observe terms
- offer terms
- outline terms
- propose terms
- quote terms
- reduce a term
- revise terms
- sell on easy terms
- set a term
- specify terms
- spread payment terms
- stipulate terms
- stretch payment terms
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